Can a Clinical Trial Go to Seed?

By John Easton
In most clinical trials the targets are patients, volunteers with a disease who sign up for a study to help advance medical knowledge and perhaps lead to better treatments for what ails them. But this week a report in the Archives of Internal Medicine revealed that sometimes the real targets are not so much the patients as the physicians who treat them.
The doctors who agree to participate as investigators in such a trial almost never find out that that they are the trial’s subjects, the ones being studied. Studies of this sort are known as “seeding” trials–kind of like seeding a cloud with particles in order to produce precipitation. The goals of a seeding trial extend beyond measuring the safety or efficacy of a drug to persuading - some would say hoodwinking - the hundreds of doctors who take part in the study to prescribe the drug and become rainmakers for a drug company. So much for informed consent.
Such matters “seldom see the light of day,” explained Caleb Alexander, associate professor of medicine at the Medical Center, who wrote a commentary to accompany the Archives paper, which was authored by researchers at Brown and Yale Universities. “One might think that seeding trials should be illegal,” he said. “They are unethical. They are not illegal.”
No one knows how often this happens. There is only one other recent, well-documented case and it required a lawsuit to come to light.
In this case, the lawsuit was triggered by accusations that the drug gabapentin - AKA Neurontin, approved by the FDA in 1994 for use to control seizures and in 2002 for nerve-related pain - was being marketed for off-label uses, such as for psychiatric disorders. The suit opened the vaults, allowing plaintiff’s lawyers broad access to the drug makers’ marketing plans, eventually resulting in hundreds of millions of dollars in fines.
One small part of the drug’s history was the STEPS trial, short for Study of Neurontin: Titrate to Effect, Profile of Safety. This was an uncontrolled, unblinded trial, launched after FDA approval. It enlisted 772 investigators, many with little or no clinical-trial experience, and 2,759 patients. Even before it began, there were questions about the design. After it was completed, there was the lawsuit, and then there were documents - more than 3,000 of them - correspondence, memos, presentations, market research. The researchers focused on about 400.
What they found met all the requirements for a seeding trial, as spelled out in a 1994 article in the New England Journal of Medicine (PDF) by former FDA commissioner David Kessler and colleagues. “Some company-sponsored trials of approved drugs appear to serve little or no scientific purpose,” they wrote. They are, instead, “thinly veiled attempts to entice doctors to prescribe a new drug being marketed by the company.”
Countless campaigns have been launched to steer schoolchildren toward healthy habits, and yet rates of childhood obesity and diabetes continue to soar. Celebrity endorsements, catchy catchphrases, and food pyramid redesigns have struggled to combat the allure of fast food and television in the battle for child health in the United States. But with childhood obesity rates
In zoos, keepers strive to preserve as much of the natural experience as possible for their animals. But not everything can be left up to nature behind zoo walls. While encouraging reproduction can be a zoo mission for captive endangered species, other species can’t be allowed to procreate without limits, lest the zoo run out of room for booming families. In primates, zookeepers turn to a familiar method of birth control - the same hormone-based contraception developed for humans. But does putting a gorilla on “the pill” change more than the animal’s ovulation cycle?
When the media fixates on a medical topic, doctors know that a flurry of patient questions will inevitably follow. So it helps to be prepared with responses to hot-button questions, such as those surrounding the recent resurgence of the potential link between cell phones and brain cancer. Inspired by 
Around the pediatric cancer wards at Comer Children’s Hospital, he was known by the rhyming nickname of “Doc Nach” and for delighting patients with his Mickey Mouse watch. On a ward where a smiling face goes a long way, Dr. James Nachman was always happy to provide a cheerful presence. Behind the scenes, he was also a dogged researcher, developing new protocols for children who didn’t respond to the standard treatment for acute lymphoblastic leukemia (ALL) and working to save the limbs of children diagnosed with sarcoma, a cancer of the bones.
Most people turn to Google to search for news on Justin Bieber, baseball scores, and who got kicked off Top Chef last night. But users of the search engine also turn to Google for medical advice, typing in symptoms and conditions as a sort of pre-screening tool before making the call to the doctor’s office. These health-related searches inspired the creation of
More and more Americans are working at least a portion of their jobs from home, facilitated by technological advances and encouraged by soaring gas prices. Even physicians, enabled by the spread of electronic health records (EHR), are increasingly able to perform some of their tasks at home, including updating patient records, checking lab results, and submitting orders for their patients. But for residents - the doctors-in-training who log the longest hours in the hospital - the ability to work at home can add even more burden to an already overstuffed schedule. In light of
The treatment of cancer is growing more and more specialized, as researchers and pharmaceutical companies test strategies designed to attack very specific types of tumors. A success of this approach received an avalanche of publicity this past week at the 

By John Easton
In the 2000s, a new kind of genetic experiment was born: the genome-wide association study, or
Teaching with Treadmills
The final question of the
Comment Policy